BoCo.
BRAND IDENTITY
Role
Designer
Company
BoCo. Marketing Collective
Timeline
2025
Summary
The goal of this project was to build a stronger, more cohesive brand identity for BoCo Marketing. This updated design brings everything into alignment. The new logotype is bold, recogn-izable, and easy to scale for print or digital use without losing its visibility or character.
Project
Brand Identity
Role
Designer
Company
BoCo. Marketing Collective
Timeline
2025
Summary
The goal of this project was to build a stronger, more cohesive brand identity for BoCo Marketing. This updated design brings everything into alignment. The new logotype is bold, recognizable, and easy to scale for print or digital use without losing its visibility or character.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 605 148" xmlns="http://www.w3.org/2000/svg"><g d="M 602.071 90.824 C 602.071 121.335 579.301 146.691 544.522 146.691 C 509.955 146.691 487.181 121.335 487.181 90.824 C 487.181 60.313 509.955 34.957 544.522 34.957 C 579.301 34.957 602.071 60.313 602.071 90.824 Z M 567.088 103.812 C 584.269 72.889 584.891 51.036 571.226 43.203 C 568.538 41.553 565.431 40.729 562.325 40.729 C 550.113 40.729 535.621 53.098 522.167 77.836 C 504.984 108.759 504.572 130.611 518.026 138.445 C 520.717 140.094 523.824 140.919 526.72 140.919 C 538.935 140.919 553.424 128.55 567.088 103.812 Z M 479.206 103.887 C 482.071 118.772 474.265 133.662 460.359 139.826 C 445.05 146.627 421.98 151.196 388.883 144.311 C 388.731 144.279 388.578 144.246 388.425 144.214 C 380.699 142.568 371.337 137.403 362.515 131.346 C 347.846 121.296 339.082 104.7 339.082 86.968 L 339.073 86.968 C 339.073 33.153 370.266 0 414.885 0 C 442.252 0 463.856 12.166 476.554 30.586 C 476.93 31.133 476.932 31.852 476.56 32.401 C 473.749 36.562 472.215 39.409 472.047 39.708 C 468.361 45.644 462.877 54.511 456.374 64.311 C 456.097 64.73 455.562 64.895 455.096 64.705 L 455.092 64.704 C 454.782 64.579 454.626 64.233 454.739 63.919 C 464.058 37.837 461.29 19.491 447.744 11.724 C 444.238 9.576 440.195 8.501 436.148 8.501 C 420.238 8.501 401.361 24.615 383.833 56.841 C 361.453 97.123 360.913 125.59 378.441 135.795 C 381.947 137.943 385.99 139.017 389.765 139.017 C 399.817 139.017 411.046 132.589 422.444 119.733 C 422.566 119.603 422.685 119.474 422.807 119.343 C 444.452 99.637 468.705 60.498 479.01 43.905 C 479.319 43.394 502.132 8.501 541.765 8.501 C 583.117 8.501 599.116 29.383 605.03 48.95 C 605.534 50.574 604.782 52.322 603.254 53.079 C 601.727 53.837 599.874 53.382 598.875 52.005 C 587.365 36.198 568.381 25.833 544.469 25.833 C 504.32 25.833 477.973 55.382 477.973 90.817 C 477.973 95.283 478.394 99.655 479.206 103.887 Z M 283.123 90.831 C 283.123 121.334 260.358 146.683 225.589 146.683 C 191.03 146.683 168.265 121.334 168.265 90.831 C 168.265 60.329 191.03 34.979 225.589 34.979 C 260.358 34.979 283.123 60.329 283.123 90.831 Z M 248.149 103.815 C 265.324 72.901 265.947 51.055 252.286 43.223 C 249.598 41.574 246.492 40.75 243.39 40.75 C 231.178 40.75 216.69 53.116 203.24 77.847 C 186.062 108.762 185.648 130.608 199.1 138.44 C 201.791 140.088 204.895 140.913 207.792 140.913 C 220.003 140.913 234.491 128.547 248.149 103.815 Z M 284.084 42.827 C 284.911 44.836 284.194 47.145 282.376 48.341 C 280.557 49.537 278.144 49.286 276.613 47.742 C 276.546 47.67 276.479 47.6 276.409 47.532 C 264.734 34.251 247.161 25.799 225.571 25.799 C 185.433 25.799 159.093 55.341 159.093 90.767 C 159.093 94.648 159.409 98.459 160.025 102.168 C 162.509 117.24 154.155 132.009 139.924 137.704 C 127.47 142.695 110.288 146.621 86.678 146.621 L 86.701 146.588 C 85.866 146.61 85.032 146.621 84.2 146.621 L 4.656 146.621 C 3.195 146.621 1.819 145.938 0.939 144.777 C 0.059 143.616 -0.222 142.11 0.179 140.711 C 7.216 116.156 34.033 22.578 39.468 3.613 C 40.039 1.622 41.866 0.249 43.945 0.249 L 104.194 0.249 C 132.274 0.249 155.747 6.366 155.747 20.566 C 155.747 42.85 107.509 42.85 107.509 51.369 C 107.509 54.731 113.767 56.079 121.804 58.375 C 135.982 62.605 151.247 56.834 159.035 44.3 C 159.324 43.848 159.61 43.393 159.892 42.937 C 160.201 42.425 183.007 7.541 222.63 7.541 C 260.353 7.541 276.973 24.922 284.084 42.826 Z M 110.767 112.118 C 124.213 87.918 124.699 70.816 114.007 64.686 C 111.901 63.395 109.471 62.75 107.041 62.75 C 97.483 62.75 86.142 72.43 75.612 91.79 C 62.165 115.99 61.841 133.092 72.371 139.222 C 74.478 140.513 76.908 141.158 79.176 141.158 C 88.734 141.158 100.075 131.478 110.767 112.118 Z M 102.082 39.757 C 110.844 23.988 111.161 12.845 104.194 8.851 C 102.821 8.009 101.238 7.589 99.655 7.589 C 93.426 7.589 86.037 13.896 79.176 26.511 C 70.415 42.28 70.203 53.423 77.065 57.417 C 78.437 58.258 80.02 58.679 81.498 58.679 C 87.726 58.679 95.115 52.372 102.082 39.757 Z M 298.126 68.64 C 298.479 68.289 299.036 68.246 299.439 68.54 L 308.752 75.317 C 308.986 75.487 309.282 75.549 309.565 75.487 C 309.848 75.425 310.091 75.246 310.232 74.994 L 313.534 69.087 C 313.759 68.687 314.226 68.488 314.672 68.601 C 315.118 68.716 315.429 69.115 315.432 69.574 L 315.459 76.505 C 315.462 76.787 315.582 77.056 315.792 77.246 C 316.002 77.436 316.282 77.53 316.564 77.504 L 328.056 76.462 C 328.551 76.417 329.005 76.737 329.127 77.216 C 329.252 77.695 329.009 78.192 328.553 78.39 L 318.142 82.912 C 317.875 83.028 317.67 83.253 317.58 83.529 C 317.492 83.805 317.528 84.105 317.678 84.354 L 321.215 90.251 C 321.452 90.648 321.389 91.154 321.061 91.481 C 320.733 91.807 320.224 91.87 319.826 91.634 L 313.906 88.11 C 313.656 87.961 313.354 87.927 313.076 88.015 C 312.799 88.103 312.573 88.306 312.457 88.572 L 307.916 98.94 C 307.718 99.394 307.219 99.637 306.738 99.514 C 306.257 99.392 305.935 98.939 305.981 98.446 L 307.028 87.003 C 307.052 86.721 306.958 86.443 306.768 86.233 C 306.577 86.024 306.307 85.904 306.024 85.903 L 299.063 85.874 C 298.603 85.872 298.202 85.561 298.087 85.117 C 297.973 84.673 298.173 84.208 298.575 83.985 L 304.507 80.697 C 304.76 80.556 304.941 80.314 305.002 80.032 C 305.066 79.749 305.002 79.454 304.831 79.22 L 298.026 69.948 C 297.73 69.548 297.773 68.991 298.126 68.64 Z" fill="transparent" height="147.72614435192713px" id="vCgX4WUmc" width="605.1856024687222px"><path d="M 114.89 55.867 C 114.89 86.378 92.12 111.734 57.341 111.734 C 22.774 111.734 0 86.378 0 55.867 C 0 25.357 22.774 0 57.341 0 C 92.12 0 114.89 25.357 114.89 55.867 Z M 79.907 68.855 C 97.088 37.932 97.71 16.08 84.045 8.246 C 81.357 6.597 78.25 5.772 75.144 5.772 C 62.932 5.772 48.44 18.141 34.986 42.88 C 17.803 73.803 17.391 95.654 30.845 103.489 C 33.536 105.138 36.643 105.962 39.539 105.962 C 51.754 105.962 66.243 93.593 79.907 68.855 Z" fill="rgb(49, 10, 10)" height="111.73449148415664px" id="wJef8RmwG" transform="translate(487.181 34.957)" width="114.89046280485502px"/><path d="M 310.941 103.887 C 313.806 118.772 306 133.662 292.095 139.826 C 276.785 146.627 253.715 151.196 220.618 144.311 C 220.466 144.279 220.313 144.246 220.161 144.214 C 212.434 142.568 203.072 137.403 194.25 131.346 C 179.581 121.296 170.817 104.7 170.817 86.968 L 170.808 86.968 C 170.808 33.153 202.001 0 246.621 0 C 273.987 0 295.592 12.166 308.289 30.586 C 308.665 31.133 308.667 31.852 308.295 32.401 C 305.484 36.562 303.95 39.409 303.782 39.708 C 300.096 45.644 294.612 54.511 288.109 64.311 C 287.832 64.73 287.297 64.895 286.831 64.705 L 286.827 64.704 C 286.517 64.579 286.361 64.233 286.474 63.919 C 295.793 37.837 293.025 19.491 279.479 11.724 C 275.973 9.576 271.93 8.501 267.884 8.501 C 251.973 8.501 233.096 24.615 215.568 56.841 C 193.188 97.123 192.648 125.59 210.176 135.795 C 213.682 137.943 217.725 139.017 221.5 139.017 C 231.552 139.017 242.781 132.589 254.179 119.733 C 254.301 119.603 254.42 119.474 254.542 119.343 C 276.187 99.637 300.44 60.498 310.746 43.905 C 311.054 43.394 333.867 8.501 373.5 8.501 C 414.852 8.501 430.851 29.383 436.765 48.95 C 437.269 50.574 436.517 52.322 434.989 53.079 C 433.462 53.837 431.609 53.382 430.61 52.005 C 419.1 36.198 400.116 25.833 376.204 25.833 C 336.055 25.833 309.708 55.382 309.708 90.817 C 309.708 95.283 310.129 99.655 310.941 103.887 Z M 114.858 90.831 C 114.858 121.334 92.093 146.683 57.324 146.683 C 22.765 146.683 0 121.334 0 90.831 C 0 60.329 22.765 34.979 57.324 34.979 C 92.093 34.979 114.858 60.329 114.858 90.831 Z M 79.884 103.815 C 97.059 72.901 97.682 51.055 84.021 43.223 C 81.333 41.574 78.227 40.75 75.125 40.75 C 62.913 40.75 48.425 53.116 34.975 77.847 C 17.798 108.762 17.384 130.608 30.835 138.44 C 33.526 140.088 36.63 140.913 39.527 140.913 C 51.738 140.913 66.226 128.547 79.884 103.815 Z" fill="rgb(49, 10, 10)" height="147.72614435192713px" id="A3YJ6Cb6n" transform="translate(168.265 0)" width="436.9207404081753px"/><path d="M 284.084 42.578 C 284.911 44.587 284.194 46.896 282.376 48.093 C 280.557 49.289 278.144 49.037 276.613 47.493 C 276.546 47.421 276.479 47.351 276.409 47.283 C 264.734 34.002 247.161 25.55 225.571 25.55 C 185.433 25.55 159.093 55.092 159.093 90.518 C 159.093 94.399 159.409 98.21 160.025 101.92 C 162.509 116.991 154.155 131.76 139.924 137.455 C 127.47 142.447 110.288 146.372 86.678 146.372 L 86.701 146.34 C 85.866 146.361 85.032 146.372 84.2 146.372 L 4.656 146.372 C 3.195 146.372 1.819 145.69 0.939 144.528 C 0.059 143.367 -0.222 141.861 0.179 140.463 C 7.216 115.907 34.033 22.33 39.468 3.365 C 40.039 1.373 41.866 0 43.945 0 L 104.194 0 C 132.274 0 155.747 6.117 155.747 20.317 C 155.747 42.601 107.509 42.601 107.509 51.121 C 107.509 54.483 113.767 55.83 121.804 58.126 C 135.982 62.356 151.247 56.585 159.035 44.051 C 159.324 43.599 159.61 43.145 159.892 42.688 C 160.201 42.176 183.007 7.292 222.63 7.292 C 260.353 7.292 276.973 24.673 284.084 42.577 Z M 110.767 111.869 C 124.213 87.669 124.699 70.567 114.007 64.437 C 111.901 63.146 109.471 62.501 107.041 62.501 C 97.483 62.501 86.142 72.181 75.612 91.541 C 62.165 115.741 61.841 132.843 72.371 138.973 C 74.478 140.264 76.908 140.91 79.176 140.91 C 88.734 140.91 100.075 131.229 110.767 111.869 Z M 102.082 39.508 C 110.844 23.739 111.161 12.596 104.194 8.602 C 102.821 7.761 101.238 7.34 99.655 7.34 C 93.426 7.34 86.037 13.647 79.176 26.263 C 70.415 42.031 70.203 53.174 77.065 57.169 C 78.437 58.01 80.02 58.43 81.498 58.43 C 87.726 58.43 95.115 52.123 102.082 39.508 Z M 298.126 68.391 C 298.479 68.04 299.036 67.997 299.439 68.291 L 308.752 75.068 C 308.986 75.238 309.282 75.3 309.565 75.239 C 309.848 75.177 310.091 74.997 310.232 74.745 L 313.534 68.839 C 313.759 68.438 314.226 68.239 314.672 68.353 C 315.118 68.467 315.429 68.867 315.432 69.325 L 315.459 76.256 C 315.462 76.539 315.582 76.807 315.792 76.998 C 316.002 77.188 316.282 77.281 316.564 77.256 L 328.056 76.213 C 328.551 76.168 329.005 76.488 329.127 76.967 C 329.252 77.446 329.009 77.944 328.553 78.141 L 318.142 82.663 C 317.875 82.779 317.67 83.004 317.58 83.28 C 317.492 83.556 317.528 83.856 317.678 84.105 L 321.215 90.002 C 321.452 90.399 321.389 90.906 321.061 91.232 C 320.733 91.559 320.224 91.622 319.826 91.385 L 313.906 87.861 C 313.656 87.712 313.354 87.678 313.076 87.766 C 312.799 87.854 312.573 88.057 312.457 88.323 L 307.916 98.691 C 307.718 99.145 307.219 99.388 306.738 99.265 C 306.257 99.143 305.935 98.69 305.981 98.197 L 307.028 86.754 C 307.052 86.472 306.958 86.194 306.768 85.984 C 306.577 85.775 306.307 85.656 306.024 85.654 L 299.063 85.625 C 298.603 85.623 298.202 85.312 298.087 84.868 C 297.973 84.424 298.173 83.959 298.575 83.736 L 304.507 80.448 C 304.76 80.307 304.941 80.065 305.002 79.783 C 305.066 79.501 305.002 79.205 304.831 78.972 L 298.026 69.699 C 297.73 69.299 297.773 68.743 298.126 68.391 Z" fill="rgb(49, 10, 10)" height="146.37192515831188px" id="NPVjlHa_J" transform="translate(0 0.249)" width="329.15960467913726px"/></g></svg>)
